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French women''s magazines sever tobacco ties.

Publication: The Network News
Publication Date: 01-MAR-03
Format: Online
Delivery: Immediate Online Access

Article Excerpt
A unique government-media initiative in France aims to wipe women's magazines clean of glamorous images of smoking. "Smoke-Free Women" ("Femmes Sans Fumee") targets the estimated 28 percent of French women who smoke regularly. Through it, leading publications including Marie Claire, Elle, Prima, Cote Femme and Madame Figaro pledge not to run editorial content depicting tobacco in a positive light, as well as to:

* Avoid showing people smoking.

* Not refer to...

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