Home | Industry Information | Business News | Browse by Publication | D | Direct Marketing

74% of retailers have or plan to deploy a multi-channel retailing strategy. (Direct Intelligence).(Gartner Consulting Inc. survey)

Publication: Direct Marketing
Publication Date: 01-OCT-02 		Format: Online - approximately 284 words
Delivery: Immediate Online Access

Article Excerpt
According to a new Gartner Consulting survey retailers are embracing the concept of multi-channel retailing, including not only physical stores and catalogs, but also Web sites, kiosks and wireless channels. The survey of 375 u.s. and European retailers found that 33 percent of respondents a...

View more below

You can view this article PLUS...

  • Hundreds of the most trusted magazines, newspapers, newswires, and journals (see list)
  • Business news from North America and around the World
  • More than 10 years of article archives
  • Unlimited Access at any time - ONLINE and all in ONE place

Now for a Limited Time, try Goliath Business News - Free for 7 Days!
Tell Me More   Terms and Conditions
Already a subscriber?
Log in to view full article 		Purchase this article for $4.95

...have multi-channel retailing strategy...

NOTE: All illustrations and photos have been removed from this article.



Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.



Featured Publications