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Franchise innovators pen stories of farmer''s market roots and flights of scientific fancy.(Book Review)-

Publication: Franchising World
Publication Date: 01-APR-03 		Format: Online - approximately 486 words
Delivery: Immediate Online Access
Full Article Title: Franchise innovators pen stories of farmer''s market roots and flights of scientific fancy.(Book Review)-(book review)

Article Excerpt
Auntie Anne, My Story

Auntie Anne's, Inc. 717-442-3461 $14.99

Follow the trail from her farmer's market roots to creation of a 700-plus unit franchised business in Anne Beiler's Auntie Annie, My Story, an autobiographical storybook. The Auntie Anne founder and CEO began her foray into free enterprise at age 12 by baking pies and cakes and selling them at the local farmer's market.

She credits her success to the simple lessons of...

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