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IFA''s Global Marketing Committee: international development at its best: where can you find a group of franchise executives with combined experience in international franchise development of more than 10 years? Ever wondered who directs the International Franchise Association''s international programs? (Going global: franchising''s international development).

Article Excerpt
In an effort to better direct the international activities of the association, the Global Marketing Committee was created in July, 1998. Members of this committee, better known as GLOMAK, are responsible for directing overseas franchise development support and information services.

The International Development Department of IFA assists franchise companies to develop and expand their international operations. The department achieves this mission by providing technical assistance and information, in the form of country and regional briefing materials, customized research, U.S. pavilions at international franchise exhibitions, trade missions, and more. IFA's international programs and services provide a cost-effective means for franchisors to explore foreign markets and expand globally, foster greater understanding of global markets, and promote franchising abroad.

IFA conducts workshops on international issues at its annual convention and other events it holds throughout the year, one of these being the International Symposium on Franchising, held in London in 2002.

The volunteers who dedicate countless hours of their time to serve the international community of the IFA include:

Kay Ainsley, CFE

Kay Ainsley is managing director of Michael H. Seid & Associates, LLC, (MSA) which provides domestic and...