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Heineken lager campaign goes online.

Publication: New Media Age
Publication Date: 27-MAR-03
Format: Online - approximately 100 words
Delivery: Immediate Online Access
Full Article Title: Heineken lager campaign goes online.(Brief Article)

Article Excerpt
Heineken UK is launching its new 5% ABV lager in the UK with an online ad campaign as part of its through-the-line launch.

This is part of Heineken's strategy to phase out its Cold Filtered and Export brands.

ITraffic will work with Heineken's existing online media agency MDigital to...

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