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Findus flags Ice Hockey support with online game.

Publication: New Media Age
Publication Date: 27-MAR-03
Format: Online - approximately 163 words
Delivery: Immediate Online Access
Full Article Title: Findus flags Ice Hockey support with online game.(Brief Article)

Article Excerpt
Frozen food brand Findus is releasing a Web-based arcade game to promote its sponsorship of British National League Ice Hockey.

Through its marketing and creative consultancy The Windmill Partnership, it has commissioned digital production company Jaildog to produce the game in a bid to drive traffic to the children's...

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