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Bon Nuit launches first insert offensive to lure wealthy households. (News).

Publication: Precision Marketing
Publication Date: 21-MAR-03
Format: Online - approximately 182 words
Delivery: Immediate Online Access
Full Article Title: Bon Nuit launches first insert offensive to lure wealthy households. (News).(Brief Article)

Article Excerpt
Bon Nuit, the children's nightwear mail order catalogue, is launching its first national insert campaign as part of a brand development strategy with added routes to market.

The specialist mail order company usually embarks on brochure request campaigns through classified ads, but is overhauling its marketing to increase its...

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