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Bristol & West plans B2B drive for bonds. (News).

Publication: Precision Marketing
Publication Date: 21-MAR-03 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Bristol & West plans B2B drive for bonds. (News).(Brief Article)

Article Excerpt
Bristol & West is boosting communications with independent financial advisors (IFAs) by developing a business-to-business direct mail strategy to promote its key bond.

The campaign, devised by Ping Communications, will promote the company's FTSE Guaranteed Equity Bond among 16,500 IFAs nationwide.

The execution features a giant bowling ball knocking...

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