Home | Business News | Browse by Publication | P | Precision Marketing

Leukaemia body rejigs strategy. (News).

Publication: Precision Marketing
Publication Date: 21-MAR-03
Format: Online - approximately 137 words
Delivery: Immediate Online Access
Full Article Title: Leukaemia body rejigs strategy. (News).(charity reassesses fundraising plans)(Brief Article)

Article Excerpt
Leukaemia Research is reassessing its fundraising strategy for its Bikeathons as its three-year partnership with Blue Peter ends.

The partnership generated mass response activity and exposure. In a bid to continue generating its [pounds sterling]1.4m revenue from Bikeathons, the charity is boosting direct mail, inserts and online strategies to...

Read the FULL article now - Try Goliath Business News - FREE!   
You can view this article PLUS...

  • Over 5 million business articles
  • Hundreds of the most trusted magazines, newswires, and journals (see list)
  • Premium business information that is timely and relevant
  • Unlimited Access

Now for a Limited Time, try Goliath Business News - Free for 3 Days!
Tell Me More   Terms and Conditions

Get Goliath Business News for 1 year - Just $99 (Save 65%)
Tell Me More   Terms and Conditions

Already a subscriber? Log in to view full article



More articles from Precision Marketing
Bristol & West plans B2B drive for bonds. (News).(Brief Article), March 21, 2003
Universa bids to boast customers' credit history. (News).(Universa Mas..., March 21, 2003
Masterfoods hires O2 for chocolate bars promo. (News).(Brief Article), March 21, 2003
Zingo taxi firm launches campaign. (News).(Brief Article), March 21, 2003
Telewest ups integrated activity in consolidation. (News).(Brief Artic..., March 21, 2003

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.