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IDG forms custom events unit; New group responds to growing demand for onsite IT events.

Publication: B to B
Publication Date: 08-NOV-04
Format: Online
Delivery: Immediate Online Access
Full Article Title: IDG forms custom events unit; New group responds to growing demand for onsite IT events.(Business Media)(International Data Group Inc.)(Column)

Article Excerpt
Byline: SEAN CALLAHAN

These days, it's not difficult to find believers in the power of custom events.

Last month, International Data Group's World Expo, producer of the Macworld and LinuxWorld trade shows, announced the launch of a custom events unit.

The IDG World Expo Custom Events Group offers b-to-b marketers turnkey events that include content development, audience acquisition, panel recruitment and logistics.

"Frankly, it's...

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