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Supply side: Dan Sanker's logistics experience at Nabisco helped him launch his own business, CaseStack, a shipment-tracking company.

Publication: Los Angeles Business Journal
Publication Date: 23-AUG-04 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Supply side: Dan Sanker's logistics experience at Nabisco helped him launch his own business, CaseStack, a shipment-tracking company.(Small Business)

Article Excerpt
DAN Sanker remembers the simpler times when tracking goods from the warehouse to the store was up to a guy "who knew where every box of cookies was stored or what truck it was on."

No longer so simple, the business of tracking products along what has become the "supply chain" has evolved into logistics, and, Sanker said, "when a company is moving millions of dollars worth of products, one guy won't cut it."

That realization led the 38-year-old Sanker to leave his post managing a $227 million logistics division at Nabisco to form Los Angeles-based CaseStack Inc. in 1999.

Launched at the peak of the dot-com boom, CaseStack's Westside headquarters belie the old economy simplicity of moving goods from one place to another. But without Web-based technologies, the business would not have gotten off the ground.

CaseStack's system, which cost $2.5 million and took five years to...

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