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Communities investing in sports development efforts.

Publication: Mississippi Business Journal
Publication Date: 30-AUG-04 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Communities investing in sports development efforts.(Focus Tourism)

Article Excerpt
Traditionally, tourism marketing efforts have focused on drawing individual consumers, group tours and meetings/conventions to a particular region for vacations and/or business/associational events. But in recent years, a number of Mississippi communities have expanded their efforts to include another burgeoning element of the business--sports development.

From amateur and professional events to youth and adult tournaments, sports development adds another element of economic diversity to a region's tourism initiatives. Tourism officials say the state has a number of positive attributes to make it a natural in drawing state, regional and national athletic and sporting events. According to Janet Leach, manager of golf marketing and sports development at the Mississippi Development Authority's Division of Tourism, Mississippi's variety of sporting venues throughout the state and its climate make it a strong candidate for year-round sports events....

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