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Ramey Agency capitalizing on consumer tourism trends: CEO discusses 'thoughtful hospitality' and the often-overlooked 'legacy-building' phases.

Publication: Mississippi Business Journal
Publication Date: 30-AUG-04
Format: Online
Delivery: Immediate Online Access
Full Article Title: Ramey Agency capitalizing on consumer tourism trends: CEO discusses 'thoughtful hospitality' and the often-overlooked 'legacy-building' phases.(Focus Tourism)

Article Excerpt
In the last several years, The Ramey Agency has grown its travel and tourism division to one-third of its portfolio, with clients representing some of the South's world-class vacation hot spots.

The Jackson-based advertising agency has branded The Alluvian in Greenwood, named by Conde Nast Traveler as one of the world's 100 Best New Hotels; marketed Blackberry Farm, Zagat's highest-rated small luxury hotel in the U.S.; repositioned the new signature restaurant, Capriccio, for The Peabody in Memphis, one of Travel + Leisure's Top 100 Hotels; and marketed Pearl River Resort, a $750-million entertainment destination, the only resort of its kind on an Indian reservation.

"It's been five years since the death of our company founder, Tommy Ramey, and in 2000, it was all we could do to keep our firm moving forward while coping with his absence," said Chris Ray, CEO of The Ramey...

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