Home | Business News | Browse by Publication | M | Mississippi Business Journal

Meridian-based Peavey not content with middle of pack: Hartley Peavey mindful of four P''s--product, price, place and promotion.

Publication: Mississippi Business Journal
Publication Date: 25-OCT-04 		Format: Online - approximately 936 words
Delivery: Immediate Online Access
Full Article Title: Meridian-based Peavey not content with middle of pack: Hartley Peavey mindful of four P''s--product, price, place and promotion.(Focus: private companies)

Article Excerpt
MERIDIAN -- It should surprise few that Peavey Electronics Corporation is one of the top private companies in Mississippi. After all, it is one of the largest manufacturers of musical instruments and professional sound equipment on the planet.

A large part of the rise of the company, from founder and electronics pioneer Hartley Peavey tinkering in his father's basement in the mid-1950s to today's world-beater, can be attributed to innovation and invention. Peavey currently holds more than 130 patents, and its more than 2,000 products have forged a solid reputation for consistently delivering as promised.

Well, Peavey is at it again, this time inventing not just a new product but practically a whole new company. It has embarked on a totally new marketing approach, tweaking all of the "four P's"--product, price, place and promotion. And the new initiative is...

Access Full Article, Compliments of Goliath

View this article FREE - Now for a Limited Time, try Goliath Business News
Free for 3 Days!



More articles from Mississippi Business Journal
Mississippi business 100 private companies.(Directory)(Illustration), October 25, 2004
Anything but square: bookseller celebrates 25 years as Oxford literary..., October 25, 2004
MLC concerned with keeping up with tech, funding.(Book Business)(Missi..., October 25, 2004
Stay or flee? Lessons from Hurricane Ivan evacuation.(One Writer's Per..., October 25, 2004
Eminent domain case important to property owns in state.(At Issue), October 25, 2004

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.