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Buca di Beppo: where meals are family-style, and Sinatra''s in vogue. (What''s on the Menu).

Publication: San Diego Business Journal
Publication Date: 27-JAN-03
Format: Online - approximately 863 words
Delivery: Immediate Online Access

Article Excerpt
A few years ago businessman Alex Apodaca opened an Italian restaurant in Downtown San Diego.

Everyone said the Gaslamp District did not need another Italian restaurant and quickly predicted it would fail. Besides, it was off the beaten Fifth Avenue sidewalks on less-traveled Sixth Avenue.

Opening night proved the naysayers were wrong, since then there has been a waiting list to get into Buca di Beppo.

In case you are wondering what Buca di Beppo means, it translates to "Joe's Basement."

It was shortly after World War II that the United States welcomed a vast wave of immigrants from southern Italy. They brought with them a culinary heritage and zest for life unknown to New World dining. Soon, thanks to these immigrants, America's urban centers were dotted with...

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