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High-end housing may lure executives to south bay: Chula Vista developers surprised by demand. (Construction).

Publication: San Diego Business Journal
Publication Date: 27-JAN-03 		Format: Online - approximately 958 words
Delivery: Immediate Online Access

Article Excerpt
Chula Vista has long been known as an affordable market for new homes in comparison to most other parts of San Diego County, but homebuilders are now throwing higher-end homes into the mix.

Getting more executive housing built in Chula Vista bas been a priority for the city for many years, said Cheryl Dye, the city's economic development manager.

"It's part 6f the effort to bring high-paying jobs and employers to the city," Dye said.

Builders have been providing higher-end housing for a few years, but projects planned in the master-planned communities of Eastlake and Otay Ranch will provide more variety.

"This is not a new thing in Chula Vista. People are becoming increasingly aware that when we talk about affordable housing in Chum Vista, it's all relative. Across the board, we tend to be competitive. Homes selling in the $600,000 to...

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