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The battle for the magic branding.

Publication: Financial Adviser
Publication Date: 30-JAN-03 		Format: Online - approximately 636 words
Delivery: Immediate Online Access
Full Article Title: The battle for the magic branding.(discussion of financial services brands)

Article Excerpt
IF YOU ever get the chance, have a listen to Lucian Camp. Lucian is chairman of CCHM, an agency specialising in the creation of successful financial services brands and has a superb understanding of the financial services market.

This understanding even extends to the way Lucians past as the former Wombles bass player becomes part of his overall personal brand, referred to in a wry and self-deprecating style that allows potential and current clients to feel both amused by and warm about him.

Personally, I think Lucian has nothing to be ashamed of at...

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