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Poor service puts customers off e-banks. (Trends).

Publication: New Media Age
Publication Date: 27-FEB-03 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Poor service puts customers off e-banks. (Trends).(Brief Article)

Article Excerpt
Customer recruitment among online banks is stagnating because financial institutions are slashing marketing budgets and reining in customer service recruitment, according to eBenchmarkers.

Marketing spend was halved in 2002 and online banks now depend on just one dedicated customer service employee per 2,500 customers. The picture is dramatically different...

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