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Blockbusters: the Five Keys to Developing Great New Products.(Book Review)-

Publication: Research-Technology Management
Publication Date: 01-MAR-03 		Format: Online - approximately 517 words
Delivery: Immediate Online Access
Full Article Title: Blockbusters: the Five Keys to Developing Great New Products.(Book Review)-(book review)

Article Excerpt
Gary S. Lynn and Richard R. Reilly; Harper-Business, New York; NY; 2002; 251 pp., $24.95.

Based on their 10-year research study of more than 700 new-product teams, two Stevens Institute of Technology professors offer a prescription for developing and launching "great, blockbuster products." Their study sought to distinguish world-class "best practices" from the moderately successful ones by investigating three groups of new product development teams: 215 failures, 296 moderate successes and 100 award-winners. From the latter,...

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