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Launching Pharmaceutical Blockbusters: Investing Early Fuels Maximum Impact.

Publication: Business Wire
Publication Date: 13-MAR-03
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Business Editors/Health/Medical Writers

CHAPEL HILL, N.C.--(BUSINESS WIRE)--March 13, 2003

In order to boost market share to a maximum first-year peak, pharmaceutical executives increase investments in pre-launch marketing activities, according to a report from pharmaceutical research firm Best Practices, LLC.

Companies that allocate marketing resources early spark sales growth and rapid market penetration by launching new products that are better...

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