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Alpro gives 5m [pounds sterling] answer. (Marketing).

Publication: Grocer
Publication Date: 15-FEB-03
Format: Online
Delivery: Immediate Online Access
Full Article Title: Alpro gives 5m [pounds sterling] answer. (Marketing).(Alpro N.V. launches marketing campaign for soy foods)(Brief Article)

Article Excerpt
Dairy-free supplier Alpro is to spend 5m [pounds sterling] marketing its products in 2003.

The move follows last week's report in The Grocer that rival So Good is to spend more than 2m [pounds sterling] on a new TV campaign.

Alpro, which is fighting with So Good for dominance...

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