|
...this [younger] generation, multiculturalism is more than a reality -- it's an aspiration," says Giuseppe D'Alessandro, director of multicultural marketing for Pepsi-Cola in Purchase, N.Y "In the under 20 age group, 40 percent are of diverse descent. By the year 2025, 55 percent will be."
Those numbers are part of why Pepsi recently signed Destiny's Child lead singer Beyonce Knowles for a new national ad campaign, after dropping Spears in December. The new television spots...
NOTE: All illustrations and photos
have been removed from this article.
More articles from Beverage Industry
Riding the retail wave: battered by the sluggish economy, retail chann..., February 01, 2003
The private label connection. (Special Feature - Retail)., February 01, 2003
The evolution of category management. (Special Feature - Retail).(as a..., February 01, 2003
'Sweeter' bottle. (Packaging).(Sunsweet Growers Inc. use PET bottle fr..., February 01, 2003
Single-serve sparklers. (Packaging).(drinks introduced in US in single..., February 01, 2003
Looking for additional articles?
Search our database of over 3 million articles.
Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication
name or publication date.
About Goliath
Whether you're looking for sales prospects, competitive information, company
analysis or best practices in managing your organization,
Goliath can help you meet your business needs.
Our extensive business information databases empower business
professionals with both the breadth and depth of credible,
authoritative information they need to support their business
goals. Whether it be strategic planning, sales prospecting,
company research or defining management best practices -
Goliath is your leading source for accurate information.
|
.%20%20&position=1)