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Finally, someone gets it! (Beverage Beat).(Steve Heyer addresses Madison and Vine conference)(Column)

Publication: Beverage Industry
Publication Date: 01-FEB-03
Format: Online - approximately 505 words
Delivery: Immediate Online Access

Article Excerpt
"I read with great interest the speech Steve Heyer, president and chief operating officer of The Coca-Cola Co., gave this month at the Madison and Vine conference in California. The conference was promoted as bringing together a "meeting of the minds" between Madison Avenue advertising gurus...

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...and Hollywood movie moguls.

Their goal was to work together to promote their products to the public. Heyer was the keynote speaker, and gave what I thought was...

NOTE: All illustrations and photos have been removed from this article.



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