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Small business: spotlight.

Publication: San Diego Business Journal
Publication Date: 24-FEB-03
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Deborah Stumm started her business in 2002, acting as a broker to match people looking to put on a party with available sites. Stumm plans to expand by also including caterers, florists, and other party specialists.

RESUME

Title: President

Company: Party Plan-It

What company does: Helps set up special events for people and companies

Number of employees: Four independent contractors

Web site: www.partyplan-it.com

BACKGROUND

Born: Castro Valley, Calif., 1970

Education: BA in Communications from UC Davis

Residence: Scripps Ranch

Family: Husband, Mark; two stepdaughters, Alexandra, 14, and Elizabeth, 12; "and a little one on the way"

Hobbies/pastimes: Gym, running, tennis, golf, time with family

JUDGMENT CALLS

Reason for starting business: In sales and marketing ... often I was asked to plan events... for the company -- meetings, trade shows. And I realized the difficulty in finding the right location. And then, most recently, planning my wedding ... And the idea came to me at...

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