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Marketing takes the initiative with product initiatives. (Convisions).

Publication: San Diego Business Journal
Publication Date: 24-FEB-03
Format: Online - approximately 393 words
Delivery: Immediate Online Access

Article Excerpt
Highly effective marketing requires an in-depth knowledge of a product, a keen sense of the "target market" and a wild dose of creativity. When selling something as diverse as a destination -- particularly one as eclectic as San Diego! -- one cost effective strategy is to "divide and conquer," which is the driving concept behind the ConVis Product...

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