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The wizened fools who''ll do anything to collar yoof: like feminism and EU directives, the politicians'' and media''s dogged pursuit of youth is making fools of us all. If only the BBC would wake up to it.

Publication: Marketing Week
Publication Date: 13-FEB-03
Format: Online - approximately 902 words
Delivery: Immediate Online Access
Full Article Title: The wizened fools who''ll do anything to collar yoof: like feminism and EU directives, the politicians'' and media''s dogged pursuit of youth is making fools of us all. If only the BBC would wake up to it.(Editorial)

Article Excerpt
Some forms of silliness that can be traced back to the Seventies are proving astonishing durable. Just when you thought the healing power of forgetffilness had done its work and some past idiocy had finally been laid to rest, the coffin lid creaks, and up it pops, grinning and asinine as ever.

Take the wilder lunacies of feminism, for instance. I'd almost forgotten the nonsense of the Seventies when "wimmin", caught up in the dizzy excitement of protest, scoured the dictionaries in search of sexist slights. Among the crazier and more ignorant suggestions was that "history" should be renamed "herstory"; and every instance of the hated monosyllable "man" was to be replaced with "person", prompting derisive coinages such as "personhole cover" and daft expressions such as "person the lifeboats".

Well, maybe those pioneering feminists...

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