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PR Newswire and InsightExpress Partner to Deliver Instant Press Release Feedback; InsightExpress to Power Tbutton(TM) News Meter With Its Patented Technology.

Publication: PR Newswire
Publication Date: 03-MAR-03 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
STAMFORD, Conn., and NEW YORK -- STAMFORD, Conn., and NEW YORK, March 3 /PRNewswire/ -- In response to the growing needs of communications professionals to acquire marketplace insights, PR Newswire and InsightExpress have partnered to launch the Tbutton(TM) News Meter -- providing instant feedback for news releases.

(Photo: http://www.newscom.com/cgi-bin/prnh/20030303/NYM083 )

With the Tbutton(TM) News Meter, communications professionals can interact directly with key audiences by acquiring instant feedback on their public press releases via an attached online survey. PR Newswire's clients can now understand how their releases impact public perception -- from new product announcements, earnings statements, organizational changes, and other announcements.

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