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ABSOLUT VANILIA Debuts Online; absolut.com 2.0 First to Introduce the Company''s Newest Flavored Vodka.

Publication: PR Newswire
Publication Date: 03-MAR-03 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
NEW YORK -- NEW YORK, March 3 /PRNewswire/ -- Known for its award-winning advertising campaigns, ABSOLUT is breaking from tradition today by debuting its newest vodka flavor, ABSOLUT VANILIA, online. At absolut.com (http://www.absolut.com/), consumers will get a sneak peek at the latest addition to the ABSOLUT family of vodkas just as the product is hitting the shelves in stores and bars across the United States -- and weeks before the advertising campaign breaks. Representing a completely new vision for brand communications and a new era in ABSOLUT history, absolut.com creates a dynamic sensory experience around the debut of ABSOLUT VANILIA.

"ABSOLUT VANILIA is a different kind of vanilla -- and it deserves a different type of introduction," explained Eva Kempe-Forsberg, Vice President Marketing at The Absolut Company. "For the first time, ABSOLUT is using the Web as a leading channel for the launch of a new flavor. absolut.com will entice spirits connoisseurs and consumers with the distinct robust character of ABSOLUT VANILIA, bringing them into the world of ABSOLUT and allowing them to experience ABSOLUT VANILIA in...

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