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Details, knowing your audience keys to meeting planning. (Focus: Meetings & Conventions).

Publication: Mississippi Business Journal
Publication Date: 17-FEB-03
Format: Online - approximately 790 words
Delivery: Immediate Online Access

Article Excerpt
What are the secrets of success behind great business meetings and conventions?

"You try to please as many of the people as you can by providing both activities that will entertain them and information that will educate them," says Martele Higgins, meeting planner and office manager for the Mississippi Association of Supervisors, which holds three conventions per year. "As to basics, first of all you need to pick your location. And then you decide on an agenda as to what you plan to accomplish during the course of your meetings. Then you work to find just the right vendors who can help you carry out the things you plan to do."

Higgins said on the education end,...

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