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Article Excerpt
Among end-users, the name Dialog is less well known than those of rivals like Factiva and LexisNexis. This is ironic, because none of the proprietary online services have worked harder to develop end-user products than Dialog. Most recently with ReferenceLink (see my review in the December 2002 issue of In formation Today), and extending back in time with DialogSelect, Dialog Menus, Dialog Business Connection, and, from online's early history, Knowledge Index, Dialog has put its vast content riches at the disposal of end-users with well-crafted, user-friendly products. (Let's clarify what we mean here by "end-users." They are not consumers, who find their needs largely filled by the free Internet, but rather are "knowledge professionals"-KPs--who require large amounts of premium information in their work.)
In spite of the hard work put into developing these end-user products, Dialog's services for KPs have never reached their potential. It's certainly not been for lack of content or for weakness of the interface. Instead, the problems seem to have been with inadequate marketing or with unsatisfactory pricing methods (pricing being something that Dialog has had difficulty getting right). Regardless of the reason, Dialog's KP products have never achieved the successes...
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