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...well as increased apprehension about (not to mention hassle with) flying have pushed companies to reevaluate the potential of video technologies to solve the old problems of doing business.
Yet decreased business travel isn't the only reason digital video is changing the image of corporate and educational communication. Whether you're training employees on a new product, hawking a product to potential customers, or pitching shareholders on a new vision for the future, the more efficient and effective way may be through digital video. And now may just be the time as there are a variety of technologies available that have matured from experimental and early adopter to just the best way to get the job done.
Even against the backdrop of arguably high capital costs in down economic times, digital video can often increase audience size and provide for more effective communication than traditional static forms of content and, perhaps surprisingly, even save users money. Whether the video solution takes the form of low bandwidth streaming media over the Internet or high-quality video over intranet IP, new methods are changing old habits.
When it comes to sending physical media to content customers, either videotapes or DVD discs, the old way was to contract a duplication run at one's best guess as to how many units can be sold, then work with a fulfillment house to fill orders. For smaller organizations, that may mean answering phones directly and licking stamps on the weekends. A new company, CustomFlix, offers a new way that gets content owners up, selling, and distributing with very little capital outlay or effort. CustomFlix has built a somewhat automated Web-based business that attempts to take the hassle and guesswork out of fulfillment.
CustomFlix is no Web portal or video enthusiast's Web community and, excepting a few spotlight success stories, doesn't even sell titles at the customflix.com site. Instead, content owners send a single master to Customlix and pay just less than $50 to buy into a duplication and...
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