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Asbury''s Wal-Mart pilot sputters; Attempt to sell used cars hits road block.

Publication: Automotive News
Publication Date: 17-FEB-03
Format: Online - approximately 720 words
Delivery: Immediate Online Access
Full Article Title: Asbury''s Wal-Mart pilot sputters; Attempt to sell used cars hits road block.(News)(Asbury Automotive Inc.''s attempts to sell used cars at Wal-Mart stores stalls due to a lack of traffic)

Article Excerpt
Byline: Donna Harris

Asbury Automotive Inc.'s experiment in selling used cars at Wal-Mart stores has stalled because the car lots are getting only half the traffic expected.

Asbury, the nation's fifth-largest dealership group, spent $7.5 million to open four Price 1 Auto Stores last year between May and October. The company leased space from Wal-Mart Stores Inc. alongside four Houston-area Wal-Mart stores, hoping to piggyback on the mass merchandiser's popular brand name and retail traffic.

Asbury saw Price 1 as a low-cost way to expand its new-car dealerships' profitable used-car business, but the lower than expected volume has the company grasping for answers.

Asbury must determine why...

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