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TBWA loses 7m [pounds sterling] Thomas Cook ads.

Publication: Marketing Week
Publication Date: 22-JUL-04
Format: Online
Delivery: Immediate Online Access
Full Article Title: TBWA loses 7m [pounds sterling] Thomas Cook ads.(Thomas Cook Group Ltd.,)(Brief Article)

Article Excerpt
Thomas Cook has parted company with TBWA/London after ten years. The company says it wants to focus more on "direct-response initiatives".

Thomas Cook spent 6.6m [pounds sterling] on advertising with TBWA last year, and insiders claim the business accounted for as much as 1m [pounds sterling] a year in...

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