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Britvic/Pepsi plan 3m [pounds sterling] relaunch of Pepsi Max low-sugar brand.

Publication: Marketing Week
Publication Date: 22-JUL-04
Format: Online - approximately 238 words
Delivery: Immediate Online Access
Full Article Title: Britvic/Pepsi plan 3m [pounds sterling] relaunch of Pepsi Max low-sugar brand.(Pepsi-Cola West)(Brief Article)

Article Excerpt
Pepsi is to put 3m [pounds sterling] behind a relaunch of Pepsi Max with new packaging and a television advertising campaign.

The brand has not advertised on TV for three years, but Pepsi is reacting to a perceived consumer demand for less sugary, low-calorie drinks to give the brand...

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