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Drinks companies voice concern over Ofcom rules.

Publication: Marketing Week
Publication Date: 22-JUL-04
Format: Online
Delivery: Immediate Online Access
Full Article Title: Drinks companies voice concern over Ofcom rules.(News)(Brief Article)

Article Excerpt
Bacardi Martini, known for its use of sexual imagery in advertising, has raised concerns about Of corn's recent proposal to overhaul alcohol advertising rules.

Bacardi says the proposal, which will tighten rules on ads linking alcohol to bravado, sexual attractiveness or youth appeal, is likely to put some brands'...

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