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Getting the most from marketing dollars.

Publication: San Diego Business Journal
Publication Date: 25-OCT-04
Format: Online - approximately 483 words
Delivery: Immediate Online Access
Full Article Title: Getting the most from marketing dollars.(Small Business Help Line)

Article Excerpt
Question: We're a small firm with limited marketing dollars and the usual need to grow the business while still servicing our existing customers. How do we get the best use of our marketing energy, resources and dollars?

Answer: A savvy small-business marketer once described his strategy in a subtle yet powerful way: "I seek to be highly visible to the proactive client who is looking for the kinds of products and...

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