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Doctors encouraged to prescribe more generic drugs: program pays physicians bonuses to write prescriptions for off-brand medications.

Publication: San Diego Business Journal
Publication Date: 25-OCT-04 		Format: Online - approximately 576 words
Delivery: Immediate Online Access
Full Article Title: Doctors encouraged to prescribe more generic drugs: program pays physicians bonuses to write prescriptions for off-brand medications.(Health Care)

Article Excerpt
There may be a little extra incentive for your physician to write up that generic prescription.

While much of the focus in lowering pharmaceutical benefit costs has been placed on encouraging patients to try over-the-counter and generic medications, Health Net Inc. has rolled out a program that gives doctors a direct financial incentive to do so.

The pilot effort, called the Generic Medication initiative, started in March and is monitoring the prescription patterns of 10 doctor groups around the state that are in line to...

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