Home | Business News | Browse by Publication | S | San Diego Business Journal

Candidates, political groups turn to radio, print, web: council hopefuls, coalitions try to persuade voters.

Publication: San Diego Business Journal
Publication Date: 25-OCT-04 		Format: Online - approximately 825 words
Delivery: Immediate Online Access
Full Article Title: Candidates, political groups turn to radio, print, web: council hopefuls, coalitions try to persuade voters.(Advertising)

Article Excerpt
As the Nov. 2 election draws closer, political advertisements are beginning to be routine on many San Diego media outlets as candidates and coalitions hope to get their message across to the voters.

On radio news station KOGO-AM 600, operated by San Antonio-based Clear Channel Communications, 20 percent to 25 percent of the advertisements are political, said Cliff Albert, program director for KOGO.

"In the 'Roger Hedgecock Show,' it's just over 40 percent," Albert said.

Albert said he did not know the amount of revenue generated by political ads, but that rates climb as the election draws closer.

"The rate of course goes up based on demand, and right now, with two weeks to go and lots of demand, routine commercials are...

Access Full Article, Compliments of Goliath

View this article FREE - Now for a Limited Time, try Goliath Business News
Free for 3 Days!



More articles from San Diego Business Journal
Drop in ConVis funding creates dilemma for hoteliers: marketing is oft..., October 25, 2004
Ballpark area project likely to include housing, retail: chances for o..., October 25, 2004
Employment jumps over 2003 figures., October 25, 2004
Recycling companies turn attention to e-waste: local Sony campus unvei..., October 25, 2004
La Jolla Pharmaceutical shares lose 60% of value: Artes Medical Inc. i..., October 25, 2004

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.