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Fitness chains strive to diversify offerings: the American chain Gold's Gym is eyeing up the UK as many indigenous fitness firms explore ways of securing customers. Will the new arrival stir up the market?

Publication: Marketing Week
Publication Date: 21-OCT-04 		Format: Online - approximately 825 words
Delivery: Immediate Online Access
Full Article Title: Fitness chains strive to diversify offerings: the American chain Gold's Gym is eyeing up the UK as many indigenous fitness firms explore ways of securing customers. Will the new arrival stir up the market?(News Analysis)

Article Excerpt
The gym cud fitness centre sector is seeing a sudden burst of activity, with the American brand Gold's Gym looking to muscle in on the UK action and homegrown chains overhauling their offerings.

LA Fitness, the only UK chain still publicly quoted, has just announced a plan to trial small "weight loss" centres in partnership with supermarkets, hospitals and other suitable locations.

The planned centres would strip out intimidating high-maintenance lifestyle trappings, such as mirrors and MTV video monitors, and instead focus on affordable courses designed to help people shed the pounds. The chain is feeling particularly bullish after good results revealed last week show a 27 per cent increase in pretax profits to 8.1m [pounds sterling], on turnover up 20 per...

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