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Pushing all the wrong buttons.

Publication: Marketing Week
Publication Date: 21-OCT-04
Format: Online
Delivery: Immediate Online Access
Full Article Title: Pushing all the wrong buttons.(Letter to the Editor)

Article Excerpt
You recently highlighted the new IAB rules set down to enhance the user experience of online video streaming ads, which specify features such as a play button, stop, fast-forward and rewind (MW October 7).

I was shocked, then, when using Hotmail--a property of industry leader MSN--recently, to have a...

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