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Testing the role of country of origin in consumer adoption of new products.

Publication: International Advances in Economic Research
Publication Date: 01-AUG-04 		Format: Online - approximately 216 words
Delivery: Immediate Online Access
Full Article Title: Testing the role of country of origin in consumer adoption of new products.(Research Notes)

Article Excerpt
This paper empirically examines the effect of country of origin (COO) on consumer adoption of a new product. The COO is divided into three types--brand-of-origin, manufacture-of-origin, and culture-of-origin--to capture the fact that hybrid products increasingly appear in the global market [Lim and O'Cass, 2001]. Mobile phones made in Finland,...

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