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Family-owned bank boasts small-town service, big city offerings.

Publication: San Diego Business Journal
Publication Date: 27-SEP-04
Format: Online - approximately 680 words
Delivery: Immediate Online Access
Full Article Title: Family-owned bank boasts small-town service, big city offerings.(Advertising Supplement)

Article Excerpt
"Climate and location." As a passionate winemaker with two thriving vineyards in California, First Bank's Jim Dierberg lists these two factors as the keys to growing great grapes.

"Wine quality is directly related to where you grow the grapes," said Dierberg, chairman of the board for First Bank. "You've got to have the right growing conditions and area."

San Diego's business climate and attractive location definitely impacted Dierberg's decision to open First Bank's first San Diego branch on Aug. 16, 2004. The bank is located directly across from the Symphony Towers at 701 B Street.

"We expected to find a welcoming...

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