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Combining high-tech offerings with personal service.

Publication: San Diego Business Journal
Publication Date: 27-SEP-04
Format: Online - approximately 721 words
Delivery: Immediate Online Access
Full Article Title: Combining high-tech offerings with personal service.(Advertising Supplement)

Article Excerpt
Today, it's necessary to think of a bank as a shopping place for a variety of financial services--services that aren't limited to withdrawals and deposits.

That's the kind of thinking at Imperial Capital Bank (ICB), the banking subsidiary of ITLA Capital Corporation headquartered in La Jolla, Calif., a bank with six branches in California, one in Carson City, Nevada, and commercial real estate lending offices in 12 states. It also reflects the entrepreneurial attitude that's driven this 30-year-old financial institution to build its operations around the changing needs of today's customer.

Just 45 years ago, when the ATM first began making its appearance, people speculated that customers...

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