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Article Excerpt
The diagram in Michael Promotico's office squeezes the continental United States into the frame of a whiteboard.
That's the goal of Trans-West Network Solutions. The company, which sells and configures telecom equipment, makes far-flung distances seem close.
Trans-West does it for big clients such as Charlotte Russe Holding, Inc., providing the San Diego-based apparel retailer with a phone system that allows four-digit dialing between widely spaced locations.
Customers get as big as Petco Animal Supplies, San Jose State university and the San Diego Unified School District.
Trans-West sells equipment from several vendors, though 95 percent of the gear comes from Ottawa-based Mitel Networks Corp. "We're the largest reseller of Mitel in the country," said Promotico, Trans-West's president.
Wrapped into those sales is engineering work, plus round-the-clock and round-the-calendar technical support.
"You can't just sell phone boxes anymore," said Promotico.
"You have to integrate them into networks," said Darryl Sopata, the company's vice president for business...
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