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...times their respective media players have been downloaded to convince content providers that using their codecs will offer the greatest reach. On the surface, this logic makes sense, but the truth is much more complicated than it seems at first glance.
To begin with, the metrics cited usually give the total number of down loads rather than the number of unique users. Plus, they rarely mention whether the amount reflects new downloads or established users upgrading to the latest version. If the number refers to the last two versions of media player, then one user can easily equal a half dozen downloads when you take into account a laptop, home desktop, and work computer.
On top of this, the numbers often only count downloads from the company's Web site. Considering the fact that many of these players have myriad distribution channels outside of the company's own site, most of the market penetration numbers that you read are, in and of themselves, next to useless.
But that's net to say that there's no value in taking media player market penetration into consideration when choosing a codec; you just need a little perspective. This article takes a look at five major media players--Windows Media Player, QuickTime, RealPlayer, Macromedia Flash Player, and DivX--with an...
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