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Yell in 6m [pounds sterling] below-the-line agency quest.

Publication: Marketing Week
Publication Date: 14-OCT-04
Format: Online - approximately 234 words
Delivery: Immediate Online Access
Full Article Title: Yell in 6m [pounds sterling] below-the-line agency quest.(Agencies)(Brief Article)

Article Excerpt
Yell is looking for an agency to handle its 6m [pounds sterling] below-the-line account on a permanent basis. Chief marketing officer Ann Francke, who was appointed earlier this year, is overseeing the search.

The directories publisher, whose brands include Yellow Pages and Yell.com, has invited WWAV Rapp Collins and...

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