Home | Business News | Browse by Publication | M | Marketing Week

Butlins drops three-year revamp plan.

Publication: Marketing Week
Publication Date: 14-OCT-04
Format: Online
Delivery: Immediate Online Access
Full Article Title: Butlins drops three-year revamp plan.(News)(Brief Article)

Article Excerpt
Butlins has ditched plans to develop a new brand strategy for the holiday group and axed the role of the brand director responsible for overseeing the initiative after only six months.

The company has made Fredda Hurwitz, the recently appointed director of brand and guest experience, redundant and has...

Read the FULL article now - Try Goliath Business News - FREE!   
You can view this article PLUS...

  • Over 5 million business articles
  • Hundreds of the most trusted magazines, newswires, and journals (see list)
  • Premium business information that is timely and relevant
  • Unlimited Access

Now for a Limited Time, try Goliath Business News - Free for 3 Days!
Tell Me More   Terms and Conditions

Get Goliath Business News for 1 year - Just $99 (Save 65%)
Tell Me More   Terms and Conditions

Already a subscriber? Log in to view full article



More articles from Marketing Week
Fitness First seeks marketing director following restructure.(News)(Br..., October 14, 2004
Orange Glo launches 2m [pounds sterling] ad agency hunt.(Agencies)(Bri..., October 14, 2004
Yell in 6m [pounds sterling] below-the-line agency quest.(Agencies)(Br..., October 14, 2004
Leagas wins 3m [pounds sterling] Pictet global brief.(Agencies)(Brief ..., October 14, 2004
Sacla picks Banc for 3m [pounds sterling] account.(Agencies)(Brief Art..., October 14, 2004

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.