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J.C. Whitney Deploys CommercialWare''s Cross-Channel Commerce Solution.

Publication: Business Wire
Publication Date: 01-NOV-04 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
NATICK, Mass. -- CWDirect Allows Real-Time Access to Inventory, Increases Efficiency of Sales Reps and Enables Superior Customer Service

CommercialWare, Inc, the leading provider of cross-channel commerce infrastructure software, today announced J.C. Whitney, Inc., the country's largest direct marketer of automotive accessories and parts, has successfully deployed CommercialWare's CWDirect multi-channel order management, fulfillment and customer service application. The cross-channel retail solution enables J. C. Whitney to optimize transactions from all customer touch points including catalogue, call center, and website, ultimately providing superior customer service and...

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