List hygiene up, open rates down for e-mail.

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List hygiene up, open rates down for e-mail.(Brief Article)

Publication: The E-Tactics Letter
Publication Date: 22-SEP-04

Format: Online - approximately 269 words
Delivery: Immediate Online Access

Article Excerpt
Marketers are getting better about delivering e-mail messages, but fewer consumers are opening them and clicking through to Web sites, and sales are dropping according to an e-mail trend report.

Overall, delivery rates--the number of e-mails sent less the number of bounce-backs--were, at...

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...89.5%, nearly unchanged from second quarter...

NOTE: All illustrations and photos have been removed from this article.

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