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Q&A with Peter Kay.

Publication: Hawaii Business
Publication Date: 01-DEC-02
Format: Online - approximately 423 words
Delivery: Immediate Online Access
Full Article Title: Q&A with Peter Kay.(e-business technology questions answered by local Hawaiian IT professional)(Column)

Article Excerpt
Sally Moncado, director of e-Commerce, Maui Divers of Hawaii asks, "What logos or text on a company's Web site -- especially on the homepage -- make consumers the most comfortable about ordering high-ticket merchandise online?"

Good one, Sally! Unfortunately, there is no silver bullet or universal answer that will solve the problem. The first question I would pose back to you is:...

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